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Strategy, creativity and AI moving your business forward

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We combine human experience with intelligent systems to create strategies, content and digital experiences that drive measurable growth.

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How we create momentum

Three disciplines.One connected system.

  • Strategy gives us clarity.
  • Creativity builds connection.
  • AI turns consistency into momentum.
  • Together, they move your business forward.
Strategy

From insight to direction

Market scan, competitor audit and audience research turn into a positioning map and a short list of priorities your team can actually act on.

  • Audience & segment mapping
  • Competitor and market audit
  • Positioning and messaging
  • Channel focus

Clearer direction

Creativity

From direction to connection

Campaign concepts, typography, social content and visual direction built as one system, so every asset reads unmistakably like you.

  • Campaign concepting
  • Photo, video and copy
  • Social content systems
  • Brand visual direction

Stronger engagement

AI

From repetition to momentum

Automated workflows handle briefing, generation, review, scheduling and reporting — so the team spends its hours on judgement, not admin.

  • Content and asset workflows
  • Audience targeting
  • Performance tracking
  • Reporting automation

Faster execution

Selected work

Momentumin practice.

Ideas shaped for screens, stories and real audiences.

01/04

Case 01

The Media

Live music campaign

Multi-camera live capture cut into a launch film plus a full social edit suite.

  • Creative Direction
  • Video Production
View on Instagram
  • Creative Direction
  • Video Production
  • Social Content

Work · Wedding photographyBrisbane · 57 frames · 45 before / afters

New in our work

A wedding, end to end.

57 edited frames from one Brisbane wedding — and for 45 of them, the untouched camera file is right behind.

Open the wedding gallery

About Movida

Experience behind the strategy.Curiosity behind the growth.

Two perspectives, one way of working: decades of business experience paired with a new generation of content and AI craft, to help ambitious organisations grow with clarity and momentum.

Terry Holliday in a navy blazer and hat outside a sandstone church in Brisbane

30+

years across business and marketing

Experience

Terry Holliday

Founder · Strategy & consulting

Business owner, marketer and management consultant who has spent three decades helping organisations find their clearest next move.

Path

  1. Business
  2. Marketing
  3. Consulting
Portrait of Iris Ardath with long wavy hair in a black shirt

Bilingual · English & Spanish

Curiosity

Iris Ardath

Content creator · Video & AI

Journalism and multimedia graduate who turns brand stories into short-form video, photography and copy, with AI-assisted workflows that speed production up.

Path

  1. Journalism
  2. Multimedia
  3. Content & AI
  • Practical thinkingStrategy that starts with the real problem and delivers measurable outcomes.
  • Human partnershipClose collaboration, clear communication and shared accountability.
  • Adaptable systemsIntelligent systems that evolve with your business and the market.
Discover our story

What we do

Services built tocompound.

Six practices that work as one. Take the whole system, or start with the piece that unblocks you first.

  • 01

    AI agents & automations

    Custom agents that publish, report and handle the repetitive work, wired into the tools you already use.

    • Auto-publishing workflows
    • Automated reporting
    • Less manual work
    Talk to us
  • 02

    Search engine optimisation

    Technical, content and authority work aimed at the searches that actually convert into enquiries.

    • Keyword & intent research
    • Technical optimisation
    • Conversion-focused content
    Talk to us
  • 03

    Website development

    Fast, accessible sites with an architecture search engines can read and customers can navigate.

    • UX and interface design
    • Performance optimisation
    • SEO-ready architecture
    Talk to us
  • 04

    Marketing plans

    One plan tying objectives, KPIs, budget and channels together, with a calendar you can hold people to.

    • Objectives & KPIs
    • Multi-channel strategy
    • Budget and calendar
    Talk to us
  • 05

    Creative services

    Photography, video, graphics and copy produced as a system rather than one-off assets.

    • Social media content
    • Photography & video
    • Graphics and copywriting
    Talk to us
  • 06

    Management consulting

    Strategic advice grounded in decades of running businesses, not just marketing them.

    • Strategic advice
    • Industry analysis
    • HR and operations
    Talk to us

Where to next

See what a plan includes

Three levels of support, compared line by line, so you can see exactly where your budget goes.

View plans

Where to next

Ready to move your business forward?

Tell us what you are working on. We will help you find the clearest next move.

Start a conversation